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Authentic and Enduring Business Success

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About Us

9Mile Labs is a high-tech accelerator based in Seattle, WA, focused on B2B software and cloud technologies


Our program is a little over 4 months in length and we accept up to 9 startups at a time. During the program, startups receive the following:




A $35,000 pre-seed investment in exchange for 8% of the startup’s equity.



A diverse network of mentors who can help provide counsel and connections to the startups.



State-of-the-art workspace in Pioneer Square surrounded by coffee shops, restaurants and other startups.



Networking and social events run by 9Mile Labs during the program.



An opportunity to present to VCs, angel investors, and mentors throughout the program and at our demo day, called Milestone9.

Kevin Croy
Kevin Croy, Co-founder & Partner

Kevin is the consummate serial entrepreneur who has co-founded five startups, two of which (Lostpedia, Jupiter Hosting) have had successful exits. Kevin is a technologist and enterprise architect with hands-on experience in a broad range of Internet technologies, data center infrastructure, and development tools. Kevin holds an MBA.

Sanjay Puri
Sanjay Puri, Co-founder & Partner

Sanjay started his career building database applications at Oracle. Sanjay co-founded in 1999 which exited successfully in 2001. As a products executive at startups (iConclude, Opsware, Edifecs) and large companies (Microsoft and HP), Sanjay has helped companies achieve successful exits and exceptional revenue growth. Sanjay holds a B.S. in Electrical Engineering and an MBA.

Sandy Sharma
Sandy Sharma, Co-founder & Partner

Sandy is a serial entrepreneur and passionate angel investor. Sandy has co-founded and successfully led 4 technology companies. He currently serves as Executive Chairman of Indigo Slate, a strategy and business development firm and is President of TiE Seattle. Sandy is also an active advisor for multiple startups in the NW and CA. Sandy holds a BS in Computer Science and an MBA.

Caitlin Goetze
Caitlin Goetze, Cohort Director

Caitlin is an ambassador for the startup community, previously working at the Northwest Entrepreneur
Network (NWEN) as Assistant Director. She has managed events and programs throughout the Seattle area, focusing on empowering entrepreneurs through this strong community network. Caitlin looks forward to facilitating connections for hungry entrepreneurs.

Brandy Rhodes
Brandy Rhodes, Community Manager

Launching and selling her own startup gave Brandy a deep appreciation for the skills, mentality, and network every entrepreneur should be building. With a natural talent for operational effectiveness, team building, and relationship development, her focus has been growing Founders and their ideas within the startup ecosystem. Brandy’s ability to align motivations, needs, and desires among people is preceded by her reputation in the startup community.

Tom Casey
Tom Casey, Co-founder & Advisor

Tom is an experienced executive, entrepreneur, active investor and advisor for technology companies. In addition to being a co-founder and active advisor at 9Mile Labs, Tom is currently VP of Platform & Infrastructure at Apptio. Prior to Apptio, Tom was a Corporate Vice President at Microsoft and led the development of many enterprise applications and systems. Tom began his career in small startups in the Seattle area and loves helping Pacific Northwest companies grow.

In The Media

May 14, 2015

From lawn care to health care: Meet the startups that just emerged from the 9Mile Labs accelerator

May 14, 2015

9Mile Labs Startups Tackle Out-Dated Business Processes

May 11, 2015

KustomNote rebrands as Transpose, raises $1.5M for holistic information management platform

December 2, 2014

Amptab raises cash to build furniture companies an all-in-one software solution

  November 21, 2014

9Mile Labs Demo Day: My favorite pitches, products and ideas from Seattle’s B2B accelerator

September 26, 2014

Seattle Roundup:, Array Health, Ghostruck, DocuSign, & More

September 25, 2014

Ghostruck raises $1.2M to be the Uber for large deliveries

September 12, 2014

40 Under 40 2014: Arry Yu

June 4, 2014

Tech Startups Benefit From Accelerator Boom

April 2, 2014

Press Release: PARC Sponsors 9Mile Labs to Turbocharge B2B Startups

November 4, 2013

Press Release: 9Mile Labs Secures Funding to Boost Support for B2B Startups

September 10, 2013

Meet the 9 startups from B2B incubator 9Mile Labs

September 10, 2013

9Mile Labs: First Demo Day and Research on Accelerator Effectiveness

March 19, 2013

Big turnout for business startup accelerator 9Mile Labs

March 19, 2013

Meet the 9 startups joining the new 9Mile Labs accelerator

March 19, 2013

Accelerator 9Mile Labs Names Initial Class of B2B Startups

February 14, 2013

9Mile Labs sets up new accelerator at SURF Incubator

February 14, 2013

Press Release: 9Mile Labs and SURF Incubator Join Hands to Boost Ecosystem

January 31, 2013

B2B startup accelerator 9Mile Labs taps Microsoft VP, veteran VC to lead the charge

January 31, 2013

Casey, Godreau join startup accelerator 9Mile Labs

January 31, 2013

Press Release: 9Mile Labs Steps up Momentum by Expanding Partner Team

January 2, 2013

New accelerator 9Mile looks to help jumpstart B2B startups

January 2, 2013

New Seattle Accelerator 9Mile Labs Wants To Build On TechStars Model


Our process is simple and straight forward. Here's how it works.



If you have an idea for a business-to-business (B2B) startup or have already started working on one, you should apply. What is B2B? It means that your primary customer is another company, not an individual.



Once we receive your application, we’ll evaluate it based on the 9Mile Success Framework. We will ping you if we have questions and call you in for a face-to-face meeting as appropriate.



After you join the program, you’ll interact with a network of mentors and with other co-founders who will serve as your community of peers. We will guide you on a daily basis to help you build a comprehensive business.



Once you’re accepted into the program, we’ll set you up with a place to work, a small stipend to pay your bills, and introduce you to some people who will help you get your idea off the ground.



At graduation you get the opportunity to demonstrate your product at the 9Mile Labs Demo Day. Here you get to present your idea to an audience of venture capitalists, angel investors, and mentors.

Fall 2015 Cohort Schedule

Cohort V Timeline



Program Perks

$10,000 in AWS Credits, Access to Solution architects, Training, Premium Business Support
$60,000 in Windows Azure credits ($5,000 per month for 12 months), 3 years of free software, support & visibility
$24,000 in Rackspace Hosting credits ($2,000 per month for 12 months).

12 Months of free access to the Foundersuite startup management platform
12 Months of free access to the LiquidPlanner project management platform
Free secure document storage until next formal financing event

Intellectual Property
Access to intellectual property assets, technical mentoring, and rapid prototyping infrastructure to selected startups.
Discounted or free provisional patent preparation.

Free Business Banking offer, Local personalized support.

Office Space
SURF Membership during the accelerator program and discounted office space upon completion of the 9Mile Labs program.


What types of businesses does 9Mile Labs focus on?

9Mile will accept applications for B2B-focused businesses. What does B2B mean? It implies that your primary customer is another company, not an individual consumer.

How much funding do companies in the 9Mile Labs program receive?

Each startup receives $35,000 in funding at the beginning of the program.

What else does a startup receive as part of the 9Mile Labs program?

Startups receive access to our wide network of mentors and advisors who have extensive startup, technology, business, and functional experience. Startups also get great perks such as free workspace, internet access, and hosting from both Amazon and Microsoft.

At the end of the 9Mile Labs program, the startups in the program have the opportunity to showcase their businesses to corporate customers, investors, industry influencers, friends and family at Milestone9 (the 9Mile Labs Demo Day).

What does 9Mile Labs receive from the startups?

9Mile Labs receives 8% equity in the form of Common Stock. Common Stock implies that no board seats, unusual voting rights, veto rights, or other controls are granted to 9Mile Labs.

Who are the 9Mile Labs mentors?

A complete list of 9Mile Labs mentors with short bios can be found on the Mentors page.

The 9Mile Labs mentors come from a cross-section of the high-tech industry. A majority of the mentors are successful entrepreneurs, CEOs, and business veterans from the startup world. Many are executives from the high-tech business world who have excelled in an executive or functional capacity. Yet others are VCs and angel investors who have worked extensively with startups.

How are startups assigned mentors?

Right after the start of the application process, 9Mile Labs will organize one or more networking events to allow the startups to network with the mentors. These events will be scheduled both before and after the final cohort is selected. This allows all startups to interact with the mentors, regardless of their selection status into the 9Mile Labs program.

In addition to the networking events, the partners in 9Mile Labs will conduct many face-to-face meetings with startups leading up to their selection into the cohort. This will allow the 9ML partner team to get a very good idea about areas of strength and those needing help.

The combination of the informal networking and the gap assessment by the 9ML partners will be utilized to assign mentors to the companies.

How do startups get funded after the 9Mile Labs program ends?

9Mile Labs provides you a stipend of $35,000 that is meant to sustain your for the duration of the program. 9Mile Labs will start introducing you to investors, including VCs, angels and angel investing organizations, around the mid-point of the program. To prepare you for these meetings, 9Mile Labs, along with the mentors, will coach you to help you secure your next round of funding.

I believe I’m too far along to benefit from 9Mile Labs. Should I apply?

Your startup is not too late to apply if you believe you can benefit from:

  • Dedicated coaching and mentoring from a world-class set of entrepreneurs and professionals.
  • A community of B2B startups working and building together.
  • A guided and focused push to discover the product-market fit by applying customer development and lean startup methodologies.

Do I have to work out of the 9Mile facilities for the entire 4 month period?

Yes, we expect all startups in the program to work from the 9Mile Labs facilities for the 4 months of the program.

We believe that one of the greatest benefits from the 9Mile Labs program is the cross-pollination of ideas and strategies among the startups in the program. In addition, the value of the daily mentoring and coaching from the experienced 9Mile team further improves your odds of success.

Do I have to stay Seattle when the program ends after 4 months?

No. It’s your company, so you can run it from the location that best suits your needs.

Tell me more about the networking and educational opportunities.

9Mile Labs will organize dinners and networking events on a fairly regular basis and invite our mentors to speak on a relevant topic. These will be presented as appropriate by highly-successful entrepreneurs, angel investors, legal experts, venture capitalists, investment bankers, etc. Sometimes, we’ll just organize a brief talk with Q&A by a CEO or CTO of a well-known local startup. We may even venture out to some of these companies and do a session there. All of these sessions will be very informal and give you plenty of time to interact with the mentors personally.

What if my company doesn’t ultimately succeed?

Entrepreneurship is a marathon, not a sprint. Remember, raising the next round of funding at Demo Day is not a guarantee of a successful exit. Similarly, failure to raise the next funding round does not mean that you will never succeed at getting an exit. We promise you that the sheer learning you will gain and the number of doors this program will open for you will be well worth the effort.

You’ve probably heard that only 1 in 10 startups ever get an exit. All we’re trying to do is systematically improve those odds of success through right coaching and mentoring in the formative stages of your startup.

How do you choose which companies to accept into the program and to fund?

We look for few things in the startups we work with:

  • A solid team (typically we won’t accept individuals) of 2-3 co-founders–at least 1-2 of these people will be technical.
  • A significantly large target market with adequate head-room for growth.
  • A well-thought out hypothesis for the business model that is articulated using the Business Model Canvas.
  • The potential to build a sustainable advantage over competitors.

Do I need to send in a business plan?

No.  Just fill out our online application.

When do I apply?

Applications to 9Mile Labs are always open. Our intent is to maintain dialog with entrepreneurs throughout the year, irrespective of program timelines. Your responses on the application provide us a good starting point to initiate that conversation. Of course, you should feel free to update your application as things change.

What happens after I submit the application?

After we receive your application, we run it through our proprietary 9Mile Success Framework. This framework allows us to conduct our assessment in a fair and rational manner.

If we like your application, we’ll invite you for one or more face-to-face (preferably, or online if you’re remote) meetings regarding your business.

Before the program starts, we will organize a few networking and social events for you to interact with the rest of your cohort and with mentors.


Cohort IV

Camp Native

Marketplace to list, discover, and reserve campsites.


Remodel pricing in seconds, saving time, saving money.


Building the nationwide-shared economy home delivered healthcare provider network.


On-demand app and pricing engine for the 74B lawn care industry.


Verified credential management for the professional world.


Mine, fuse and structure data from multiple sources to generate predictions and insights for the travel industry.


A salesperson’s personal research analyst.


We turn mobile phones into datacenter-like-instances.


Quality control solution optimized for medium-sized manufacturers with global aspirations.


Cohort III


Plug and play analytics solution for commercial buildings, active in more than 300 buildings today, helping building owners save money and time.
Video Link


Proven cashless payment system for events that eliminates long lines, reduces staffing requirements and improves profitability for bar operators.
Video Link


Group-gifting platform with exciting partnerships with popular brands like butter LONDON and B&H Photo.
Video Link


Mobile app user retention platform that unlocks new revenue for marketers using targeted personalization.
Video Link


Meeting room SaaS that connects displays, phones, calendars and conferencing services and eliminate frustration and wasted productivity.
Video Link


Transpose is a do-it-yourself platform for building and customizing how you collect and manage information. From tracking leads and customers, to creating business forms, to managing your classes or even your wine collection. (formerly KustomNote)
Video Link


Real-time inventory and cost management solution for bars and restaurants serving draft beer that eliminates waste and improves profitability.
Video Link


Mobile innovations integrated into new products from some of the most visible technology and entertainment brands (to be revealed soon).
Video Link


A mobile solution for field service professionals that eliminates complaints, reduces costs and delights customers through real-time, visual communication.
Video Link


Cohort II


Prizmiq allows online brands and retailers to create photo-realistic, high-fidelity 3-dimensional images of products thereby helping to improve sales conversion rates and reduce returns. (formerly 3D Product Imaging) Video Link


Contenido helps businesses close more sales by delivering the right content to the buyer with the highest likelihood of influencing the sale. (formerly Angles Media Corp)
Video Link


Cloudadmin is a cloud-based inventory management and order management system specially designed for SMBs in Latin America. Video Link

Resale Therapy

Cloud e-commerce software, enabling resale and consignment businesses to; Sell anything, to anyone, anywhere. (formerly Connect Consignment)Video Link


Engineroom360 helps small and mid-size online retailers, utilizing hosted platforms, to create online promotions and improve discoverability of products on their websites. Video Link


Ghostruck is a ridesharing solution for moving trucks that connects moving trucks with consumers who need a truck for moving bulky items. Video Link


GreenKrate delivers grocery items to consumers and small businesses thereby saving them time. No video posted.


Pawzii delivers automated software solutions for animal shelters to free up human capital, generate new types of revenue, and bring focus back to what’s most important: saving animal lives. Video Link

Theme Dragon

Theme Dragon helps marketers in SMB’s make smarter video marketing decisions through actionable recommendations and intelligent data. It supports them from planning and production to measuring results. Video Link


Cohort I

Airometric Wireless

Wireless analytics from over the air down to the application.

AMP Tablet Solutions

Streamlining sales by connecting mobile sales reps to the supply chain.


Capture all customer data. Connect everything.


Helping physicians improve efficiency and patient satisfaction.


Crunching sales and social data to power agile commerce.


Enabling organizations to manage and promote their giving efforts.


Online recognition to help companies motivate their employees (acquired by TerryBerry in Nov 2013).


Machine-to-Machine Platform as a Service. Easy. Open. Wireless.


Build multimedia content once, display seamlessly across multiple devices.


Cohort & Milestone9 Platinum Sponsor

Milestone9 Gold Sponsors

Milestone9 Silver Sponsors

Networking Sponsors

Product Partners

Promotional Partners

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